Introducing The Indigo: A Celebration of Craft, Character, and Timeless Style

The Kennedy Polo: Understated Refinement, Everyday Ease

The Kennedy Polo is the kind of piece that quietly does it all. Effortlessly refined, yet easy to throw on, it’s crafted from a lightweight 100% cotton jersey, woven from yarn-dyed indigo fabric that’s been garment-washed for incredible softness from the first wear.

With its neat chest pocket, subtle side vents, and contrast stitching, this isn’t your average polo. It’s a nod to vintage leisurewear, designed to feel as good at the weekend as it does, and it is layered under a jacket for a more considered look. And as time passes, the indigo dye will soften and fade, recording every moment it’s worn, creating a truly personal piece that reflects your lifestyle.

The Huron Indigo Tee: Workwear Heritage, Modern Craft

Inspired by the rugged simplicity of early workwear, the Huron Indigo Tee is built to endure. Cut from durable 100% cotton and dyed with authentic indigo, this short-sleeve essential is designed to develop character the more you wear it.

Details like tonal contrast stitching, a practical chest pocket, and a chain-stitched back neck tape speak to its workwear roots, while its rich indigo hue promises to soften, fade, and reveal its own story with every wash and wear. It’s craftsmanship in its quietest, most honest form.

Indigo Dyeing: A Timeless Craft, 6,000 Years in the Making

This natural dye has coloured garments since ancient civilisations discovered it, from Egyptian pharaohs to Japanese samurai and West African tribes. More than just a pigment, indigo symbolised prestige, artistry, and connection to the land.

What makes indigo unique is its unpredictable beauty. Unlike other dyes that sink deep into fibres, indigo clings to the surface, creating a distinctive finish that wears and softens with time. Ancient artisans used plants like Indigofera tinctoria, carefully developing intricate methods from rope-dyeing to resist techniques like shibori - to achieve their desired shades.

As trade routes expanded, indigo’s value soared. It was once known as ‘blue gold’ for its rarity and status as a prized commodity. While synthetic dyes are now widespread, the spirit of traditional indigo dyeing lives on in mills, workshops, and ateliers around the world, celebrated not for its perfection, but for its character.

Caring for Your Indigo Pieces

 Because of its nature, indigo deserves a little extra care. It’s not highly colour-fast, which means new pieces may transfer dye onto lighter fabrics or surfaces - especially when wet or freshly laundered. Any excess dye will gradually wash away with regular detergent, and over time, your piece will take on a unique, worn-in look that’s unmistakably yours.

We recommend washing your indigo garments separately for the first few cycles and avoiding contact with pale upholstery or garments in the early days. The reward for this little extra care? A piece of clothing that ages beautifully, becoming softer, lighter, and more characterful with every wear.